The platform is rolling out a new feature that enables them to reduce the volume of AI-created content appearing in their feeds. This initiative comes as the service revealed that it now features over 1 bn content made with AI.
Trial and Implementation
The new functionality is undergoing trials over the coming weeks before a widespread launch. This development coincides with a rise in AI content, driven by new content generation software.
AI Content on Other Platforms
Studies have shown that almost a tenth of the fastest-growing video streams on another major platform exclusively feature AI-generated videos. A considerable share of this output is deemed mass-produced AI material, a term for poor-quality, factory-style content that is typically illogical or surreal.
“We know from our community that many people like content made with AI tools, including computer-generated images to science explainers, and we intend to offer the community the option to increase or decrease of that, depending on their own preferences,” said a spokesperson.
AI on the Platform
TikTok announced that there are currently over a billion videos on its app identified as made with AI. Collectively, more than 100 mn media items are submitted to the app every day, making AI content a relatively small portion of its total content library.
User Control Features
Users will be in a position to reduce or increase the amount of AI content they view by using the “manage topic” feature in the platform and choosing “AI-generated content”. Further subjects that currently be adjusted under the setting encompass politics, fashion, beauty, and dance.
AI Disclosure Rules
The platform’s policies oblige users to tag “realistic” AI-made content, and it prohibits harmful deepfakes of celebrities or critical incidents. Any authentic-looking AI-generated clip that is unmarked can be taken down under its terms of service.
In addition, the platform will now attach an “AI-made” watermark to content made using its own AI tools, or detected by an collaborative effort for recognizing content made by AI. This action is aimed to deter users from seeking to bypass the labeling process.
Educational Initiatives
The platform is also establishing a $2m AI literacy fund for professionals and organizations to create learning resources about using AI responsibly. This program will support non-profit groups focused on educating programming and robotics.
Platform Protection
TikTok has supported its safety measures, following controversy over proposals to lay off numerous content moderators in Britain. The company is expected to cut a significant number of roles in its content moderation team in London, with worker representatives and online safety experts raising concerns that staff are being displaced by AI moderation.
A company official stated that human moderation would still have a role, but artificial intelligence can shield workers by eliminating the most harmful content prior to it has to be seen by people. TikTok reported a notable drop in disturbing and violent content reviewed by content reviewers over the last 12 months due to the use of its automated systems.
“We think that it’s essential to balance humans and technology to ensure user safety,” the executive stated. “We’ll have people as part of that process, but we additionally believe it’s highly necessary to limit contact with harmful content as rapidly, which is the area in which a significant AI assistance is making a difference operate efficiently.”
